Course Information

Introduction

This five-day course covers core concepts and tools for making and implementing business strategy. You will learn how to assess markets, set priorities, and turn strategic choices into concrete plans. The program emphasizes practical tools, templates, and decision-making steps you can use back on the job. Sessions combine short lectures, case work, and hands-on templates.

Objectives

1. Assess a company’s competitive position using structured tools (market segmentation, competitor analysis, basic financial indicators).
2. Craft a clear strategic problem statement and translate it into 2–3 strategic priorities.
3. Build a one-page strategic plan that links priorities to initiatives, timelines, and resource implications.
4. Define measurable KPIs and simple forecasting to evaluate proposed initiatives.
5. Present and defend strategic choices to stakeholders with concise evidence and a clear decision recommendation.

Who Should Attend?

Business unit managers responsible for P&L or growth targets.
Product managers who must align roadmaps with business goals.
Strategy analysts and in-house consultants who prepare strategic recommendations.
Senior project managers who convert strategy into delivery plans.
Founders and leaders of small to medium enterprises needing a practical strategy framework.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.